As a small business owner, posting content on social media might not be your favourite job on your huge list of things to get done each day. Just thinking of something to actually post can be the biggest problem and the main reason for it not getting done.
To simplify the problem it’s always a good idea to plan out your posts weeks or even months in advance. This will help build up to a special event happening in your business or a social holiday such as Christmas or Mother’s Day where you can drive people to your website days or weeks in advance to boost more sales.
To get you going here's 22 ideas of things to post across your social media channels to keep your followers entertained and coming back for more.
1. Share Your Blog Post
Writing a blog is one of the best ways of boosting your websites SEO (Search Engine Optimisation) and sharing it on social media will help drive more people to your site to read it.
2. Run A Contest or Giveaway
Everyone loves the chance of winning a free product. So if you have a product or membership you can give away for free, create a free giveaway. Ask your followers to share your hashtag in a post for the chance to win.
3. How To Tutorials
Blog posts aren’t the only place your followers are going to get educated. While articles are a good medium to break down step-by-step instructions, social media can be just as effective. Daily advice or tutorials can be a great way of keeping your followers entertained and informed.
Sharing a funny, inspiring or motivational quote of the day are always popular.
5. Introduce Your Team
Introducing a new team member and explaining who they are and what they do is a great way of making your customers feel like they know your business a little bit better. Adding a photo or short video is even better.
6. Ask A Question
Ask Your followers to submit questions on a specific topic such as your products or services during a specific time frame and reply straight back to them.
7. Unscene Product Photos
Behind the scenes photos of your products being made or photos of products about to be launched.
8. Recommend Your Favourite Products
If you’re an e-commerce site, share a list of your top selling items or highest-rated products. If you’re a service provider, share a list of the products that help you succeed in your business.
9. Recommend A Business You Use
Recommend a business you have recently used or one you use all the time which helps your business to be successful.
10. Don’t just sell, sell, sell.
Instead, show photos of your customers enjoying your products or benefitting from your services. Show your followers what they are missing out on.
11. Share A Work/Life Balance Tip
Your social media followers want to know you’re a real person with the same struggles as them. Share a tip you’ve learned for balancing work, life and family.
12. Hold a photo contest:
Ask for photo submissions and then get your fans to vote. Share the winning photos, too!
13. Share breaking industry news
Stay on top of what’s going on in your industry or niche by using Google Alerts.
14. Hold a flash sale
Provide a link to a hidden page on your website where a discount code can be used or downloaded to buy one or more of your products or services.
15. Holiday Posts
No matter where you live, holidays are a big deal. Show your holiday spirit by sharing a holiday-related card or post on your business page. Whether it be an image, video or article your audience will appreciate that your business has real people that also get excited about holidays!
16. Ask for input on your products.
Your followers will love giving their thoughts on how to improve your products.
17. ‘Caption this’
Post a photo and ask your fans to come up with creative or funny captions.
18. Fan of the month.
Acknowledge your brand ambassadors and let them know they’re appreciated.
19. Celebrate odd holidays.
For instance, did you know 15th May is Chocolate Chip Day? Use a tool like Days of the Year to find out what today’s holiday is.
20. Be creative
Post a creative or unexpected use for your product. Be sure to also ask your fans for ideas.
21. Thank your fans
When you reach so many likes on Instagram, shares on Facebook or followers on Twitter for example, thank your fans. A simple thank you can go a long way to building connections with your fans.
22. Promote your products or services.
There’s a reason this one is last on the list. There’s a time and a place for self-promotion on social media, but first and foremost, use social media to build relationships, establish trust, and build your reputation as an industry expert. When people do want to buy, who do you think they’ll come to first?