Updated: Jun 22, 2020
Finally, your new website is finished and has just gone live for the world to see. So now what? Just because your site is live doesn't mean your new customers are going to find it without a little help from you.
1. List It.
First things first, if yours is a new business, you need to list it on Google My Business. This quick and simple process tells Google that you and your website actually exist. Google will then send you a 5 digit code through the post which proves you are where you claim to be. Add this code to your new listing and away we go, you will soon start to show up on Google listings and Google Maps.
Listing your new business shouldn't stop there. There are loads of free listings available out there, and the more lists you're on the better. Start with these top 30 UK business directories from websitehelper.co.uk
2. Webmaster Tools
Using Google and Bings Webmaster Tools can speed up the time it takes to find and index your new website.
3. Keep The Content Coming
Now that you have a new and exciting website its time to keep it that way. Keeping your website looking up to date with fresh and exciting content should be a priority. Heres a few ideas for your site.
Having a blog on your website has to be the best and most popular way of being able to add new content quickly and easily whilst also being one of the fastest ways to share your new content with your customers.
But what am I going to write about I hear you ask! Well depending on your business, your blog is an opportunity to inform and update your customers about what is happening in your business. Blogging is also a great way to supply your readers with the useful information they were probably looking for when they found your site in the first place. For example, if you were an accountant, you could supply useful and helpful guides on how to keep your daily books in order, how to create invoices for beginners, or what is the best accountancy software to use for your small business and why.
It's also your chance to express your opinion and be seen as a professional in your business field. This will not only show that you know what you are talking about but its good for your websites SEO which will boost your sites rankings and attract more customers.
Hosting a forum page on your website is a great way to engage with your customers and let them share their thoughts, ideas or questions. As this page is always being updated it entices your readers to return to see what has just been added.
If your website has an online store, it's important to keep it looking great. Just like a high street store would keep changing their shop window to attract people in, your online store needs new products and the occasional sale to attract people to take a look.
4. Get Subscribers
Asking your customers to subscribe to your email list isn't always easy, you might have to offer them something free in return. But creating a list of customers email addresses is extremely useful. This should be an ongoing, never ending challenge for any business, but once you have some, you can send them a monthly newsletter, the latest blog post or inform them of the next online sale.
5. Share It
If you haven't already, your business should also have its own presence on social media. With a link to your site, your social media posts can be used to tell the world what's happening with your business and share your latest blog post or upcoming sale.
6. Advertise It
There are many options when it comes to advertising your website. But using Google AdWords Express can be a great way of quickly getting your new website in front of more people. Read our post on Using Google AdWords Express here.